Workato

Workato’s AI-driven iPaaS connects 1,500+ apps like Salesforce and Marketo, automating lead management and campaign orchestration. Its no-code interface and AI recipes streamline multi-touch attribution or CRM updates, saving hours. Ideal for marketing ops teams, Workato’s Workbot enhances interactivity on Slack/Teams. Use cases include automating analytics or account-based marketing. With enterprise-grade scalability and error handling, it boosts efficiency for mid-size to large businesses. Focus on strategy while Workato handles intricate workflows for better campaign results.